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Founder

“The breakdown of our health is the breakdown of our society.”
- Shannon Vaughn

    

Founder

Known for her unmistakable glow and cutting edge vision, Shannon Vaughn is an entrepreneur and former Ford model pioneering a new method for living well and achieving beauty in a modern world. After enduring the demands of an international modeling career and later living abroad in the tumultuous Middle East, Shannon felt her health diminish and began suffering from PTSD. Riddled with anxiety and toxic exposure from her time abroad, she got the intuitive hit that conventional medicine was not going to heal her. And when she was diagnosed with an ovarian cyst, she knew it was time to make a change, and fast.

Shannon was introduced to a nutritionist and homeopathic doctor who teamed up to craft the detoxification protocol that changed her life. Within 60 days, her cyst was gone, her energy improved, and she was quickly recognizing her own interest in science-based detoxification. She went on to formally study the science of detox, Ayurvedic medicine, and yogic philosophy at some of the most prestigious alternative medicine institutions in the world, including the Kripalu Center for Yoga & Health in Massachusetts, the Natalia Rose Institute in New York City, and the Vedic Foundation of the Himalayas in India.

Her studies inspired her to explore the effects of detoxification on our largest organ: the skin. Armed with her original detox protocol, she began sourcing the globe for the purest, most potent ingredients, and worked with biochemists to formulate one-of-a-kind detox bath treatments. Motivated to share her incredibly unique products and philosophy of “tough beauty” with the world, Shannon founded Pursoma in 2014, a beauty wellness company famed for therapeutic bath remedies and other 100% organic products and treatments that initiate detoxification, cellular renewal, and full-body rejuvenation in 30 minutes or less.   

Today, Shannon leads the movement behind “digital minimalism” and the “digital detox,” and continues to seek out ingredients that advance the effectiveness of her products. She lives with her family in New York City and Maryland, where she owns a working farm on the Chesapeake Bay and runs Pursoma’s operations.