Shannon Vaughn, Founder
I am not a sage, a doctor or an expert of any particular subject. I am a layperson, a woman, an entrepreneur, and a mother and have learned that it’s not easy to take care of yourself without being armed with good advice, and the tools to do so.
In 2011 I was faced with two significant health crises; the possibility of not having children and an advanced case of PTSD due to living in the ever-turbulent Middle East. I dismissed the ideas of surgery or a lifetime of medication and instead sought out alternative holistic healing modalities.
I studied the science of detox, Ayurvedic medicine, and yogic philosophy at prestigious alternative medicine institutions around the world, including the Kripalu Center for Yoga & Health in Massachusetts, the Natalia Rose Institute in New York City, and the Vedic Foundation of the Himalayas in India. I mentored under Dr.Devra Davis, founder of the Environmental Health Trust, focused on EMF (electro-magnetic frequency) and public health. Digital wellness became a health movement I implemented that allowed me to find a healthy balance with technology.
We all need time to unwind and decompress from our hectic lives but few of us feel enabled to give that to ourselves.
I became compelled to share my healing experiences so that others too, could redefine the practice of self-care for themselves, not as an indulgence, but as a birthright.
Through my own journey, I've come to deeply believe in the benefits of wellness via detoxification. In 2014, I set out to source the purest and most potent detox beauty ingredients in the world, to formulate them with the most rigorous research, and to deliver them as lifestyle-integrated rituals in the most appealing and accessible forms for modern living...and with that purpose, Pursoma was born.
“pur” (French for “pure”) ✚ “soma” (an Ayurvedic term meaning transformation of self) ⚌
The act of purifying the body and transitioning to an exceptional state of being
No one has the secret to striking the perfect work-life-spirit balance, but I try to abide by three key principles to living well in the modern world:
DETOX and a regular practice of resetting the body
NATURE finding a connection to the outdoor world without a digital filter
RETOX the ability to relax and have fun knowing you have the tools to rebuild the next day.
It is with these three tools that I believe you can lead a truly well life.