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Our Philosophy
At pursoma, we strongly believe that modern-day wellness is dependent on digital detox, separating ourselves from draining technology, especially in the sanctuary spaces of our bathrooms and bedrooms.
Pursoma’s soaks and body treatments are intentionally designed to facilitate respites from the devices that infuse us with anxiety, insomnia, and harmful chemicals. Our products are made from the cleanest, most sustainable ingredients that detoxify, calm anxiety, and promote higher-quality sleep.
Epsom vs Pursoma
“From therapeutic natural bath and body treatments, to nourishing foods, exercise and spiritual practices, I am here to share with you the tools, support and wisdom that have been so powerful in my own journey of self-care, healing and wellness.
With hectic schedules and demands on time and energy, pursoma helps establish healthy, restorative routines that are key to a lifetime of good living.
I believe that keeping you well in the modern world of disconnectedness from nature, hyper-connectedness to technology, and outright neglect of true self care means finding ways to aid you in making time and space to connect to your self.”
Shannon Vaughn, Founder + CEO
Epsom vs Pursoma
Our Founder
I am not a sage, a doctor or an expert of any particular subject. I am a layperson, a woman, an entrepreneur, and a mother and have learned that it’s not easy to take care of yourself without being armed with good advice, and the tools to do so. I became compelled to share my healing experiences so that others too, could redefine the practice of self-care for themselves, not as an indulgence, but as a birthright. We all need time to unwind and decompress from our hectic lives but few of us feel enabled to give that to ourselves.
Through my own journey, I've come to deeply believe in the benefits of wellness via detoxification. In 2014, I set out to source the purest and most potent detox beauty ingredients in the world, to formulate them with the most rigorous research, and to deliver them as lifestyle-integrated rituals in the most appealing and accessible forms for modern living...and with that purpose, pursoma was born.
Be well,
Shannon xx
“pur”
French for “pure”
“Soma”
Ayurvedic for
transformation of self
Pursoma:
The act of purifying the body and transitioning to an exceptional state of being
No one has the secret to striking the perfect work-life-spirit balance, but I try to abide by three key principles to living well in the modern world:
Detox
and a regular practice of resetting the body
Nature
finding a connection to the outdoor world without a digital filter
Retox
the ability to relax and have fun knowing you have the tools to rebuild the next day.
Founder Sourced Ingredients Initiative
Consider this an invitation. First to our colleagues, collaborators, competitors and other creators.
Second to our customers and the public at large.
To our colleagues, we have begun a movement in the Beauty and Wellness industry to make transparent and verifiable the provenance of every ingredient, every source, every element of our products and packaging. We can bring a new transparency to Beauty and Wellness products at a time when the public is hungry for clarity and integrity. Indeed many Beauty and Wellness companies are already working in similar ways and many have joined this initiative.
In providing resources for robust wellness and deep beauty, together we will bring attention to the quickly evolving sciences of health and beauty, to the specific qualities of elements and minerals that have so far been poorly regulated (and poorly understood), and to traditions of harvesting, native cures and provincial remedies seldom examined.
Creators and Founders around the globe are encouraged to contact the Initiative for more information. Welcome!
Female Forward
We are a female-founded, female-invested, female-run business.
100% of our internal make-up are women and we are proud of that. We believe in supporting women to be more fully themselves, in giving them opportunities, in giving them space to heal, in making sure they know we see, hear and understand them — in lifting them up and being there for them, always. We believe when women and girls are supported, the world is a better place.
We:
- have a female founder
- are focused on hiring local women + girls
- provide maternity leave
- offer mental health support
Diversity + Inclusion
We believe in human rights and the fair treatment of all people. We believe in respecting and honoring differences in gender, age, ethnicity, race, sexual orientation and political views. When we say Pursoma is for everyone, we mean it.
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Check the FAQs*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.