good for the earth

By Emily Marucci

Contributor

05.15.21

For Earth Month, we’ve gathered some of our favorite brands that are doing “business for the good of the planet”. And it’s true, there is not one “truly perfect sustainable” brand out there, but what matters most to us, is that the brand is on a journey to doing the best they can to lessen their environmental impact — and that they are taking the steps to make it happen.

CLOTHES

EILEEN FISHER - A brand that believes in ethical, timeless, well-made clothes designed to work together, wear effortlessly and be part of a responsible lifecycle. They meet—and exceed the requirements for B Corp Certification ( business transparency, credibility and ethical values). Plus, their brand RENEW takes back clothes and re-sells them — a circular model that many brands look up to.

GIRLFRIEND COLLECTIVE - Here’s a breakdown of the amazing things they are doing. Packaging: 100% recycled and recyclable. Compressive Leggings + Bras: made from 79% recycled polyester and 21% spandex, their leggings are made from 25 recycled post-consumer bottles and our bras are made from 11. Cupro: their tees and tanks are 100% cupro, a delicate fiber made from waste the cotton industry leaves behind. Reusable Pouch: their reusable pouch is made with the same RPET as our bras and leggings. So not only is it reusable and adorable, it’s just as good for the earth as the rest of our line.

FARM RIO - A Brazilian company that’s committed to giving back to the environment and helping recover endangered forest ecosystems. For each purchase made on Farm Rio's website, in their stores, and at other authorized retailers carrying the brand, they donate one tree to be planted in the Amazon rainforest.

ALLBIRDS - They have a plan to eliminate their carbon footprint, and it’s already in action. First, they measure the emissions of everything from their raw materials to their end of life. Next, they reduce our impact by incorporating things like natural and recycled materials. And finally, they offset the little bit that’s left with carbon offsets, making Allbirds a completely carbon neutral business.

LONDRE - Londre was dreamt up on a beach by Co Founders, Ainsley Rose and Hannah Todd, while working on a photo shoot in Sayulita, Mexico. The best friend duo was inspired to create the most flattering, high quality swimwear with the lowest possible impact. So far, Londre has recycled 100,000 plastic bottles off of the streets and beaches of Taiwan into their sustainable swimwear offering. All water used in our process is able to be reused, and at the end of your suits long life, is able to be recycled into new materials. Creating positive change in our global community is at the heart of Londre. We use our small business to raise awareness and funds for women's health and environmental initiatives, donating over $10,000 to organizations such as Amazon Watch and the Yellow Hammer Fund.

NOTHING NEW - No one ever intended for there to be so much plastic waste in the world, and this group of friends never intended to launch a sustainable sneaker brand with uppers and laces made entirely out of 100% recycled post-consumer plastic — but here they are. Nothing New has high aspirations. They want to leave the world better than they found it, create products people love, and foster the development of sustainable solutions.

HOME

PROSPERITY CANDLE - Eco-friendly candles that are paraffin-free, ethically handmade and packaged with recycled materials to be mindful to the environment.

EARTHHERO - As an eco-friendly online marketplace, EarthHero has done the work so you don’t have to. You can pick from products that are sourced, manufactured, and shipped in a way that protects our planet’s future.

BLUELAND - The eco-friendly brand streamlines green cleaning by using reusable bottles and dissolvable tablets. Just fill up the bottles with water, pop one tablet in to dissolve, and then you're ready to clean!

GOODBYE DETERGENT - We especially love their “spaghetti scrub” for doing dishes. It's comprised of cotton strips and pulverized, dried corn cobs, giving its noodle-like strands a coarse, but not too rough texture — for swapping out sponges for good.

BATH

HIBAR - Salon-quality performance and experience, natural ingredients, and, of course, beautiful plastic-free packaging.

BYHUMANKIND - By using products from by Humankind for just one year, you’ll save the planet up to 5 pounds of single-use plastic waste. They offer almost everything you need in personal from deodorants to mouthwash.

REEL - Bamboo toilet paper. 27,000 trees are cut down daily to make toilet paper. Reel is made from tree-free, 100% bamboo paper. Zero plastic packaging, even the tape.

OSMIA - Using an only-the-essentials approach to optimal skin health, Osmia products are made with the highest quality natural ingredients—always consciously-sourced, and organic whenever possible. All Osmia products are made WITHOUT the following ingredients: parabens, phthalates, sulfates, petrochemicals, ethoxylated ingredients, synthetic color, and synthetic fragrance.

BABY

NATY DIAPERS - Eco by Naty is the leading green diaper brand. They’ve come this far (founded in 1994!!!) by a constant drive for excellence and determination to make a real change. Over the years they have invested millions of dollars in new, groundbreaking technology. Instead of locking their ground breaking developments with patents and protections, they leave them free for other companies to adopt if they would like to do so. The more sustainable solutions there are on the market, the better.

HIP PEAS - If you’re like us, every product your child uses receives intense scrutiny. With a bachelor’s in biomedical science, a master’s in health care administration, and her “street knowledge” as a conscious mom, founder Stephanie Mahaffey, knew she had the scientific expertise, health-focused business training, and passion for the subject to pull it off. She spent months researching ingredients, analyzing product formulations, and gathering a team of scientists. Finally, the first Hip Peas product was born – a hair balm made with safe and natural ingredients that also happens to work miracles!

FOOD

MISFITS MARKET - They have a two-pronged mission: to provide affordable access to healthy food and to fight the food waste crisis. All of the produce in your weekly Misfits Market box is certified organic and non-GMO, sourced from hand-picked farms and partners in our region and across the Americas. This means that they avoid using synthetic fertilizers and pesticides, are prohibited from using genetic engineering or genetically modified organisms, and, according to the USDA, "rely on natural substances and physical, mechanical, or biologically based farming methods to the fullest extent possible.

LOCAL CSA - For over 25 years, Community Supported Agriculture (CSA) has become a popular way for consumers to buy local, seasonal food directly from a farmer. Here are the basics: a farmer offers a certain number of "shares" to the public. Typically the share consists of a box of vegetables, but other farm products may be included. Interested consumers purchase a share (aka a "membership" or a "subscription") and in return receive a box (bag, basket) of seasonal produce each week throughout the farming season.

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